The Project:

The second release of Rexona's DO:More Stories shows  the amazing story of Lopez Lomong, a South Sudanese refugee who overcame violence and self-doubt on the path to the Olympic Games in Beijing 2008.

For Unilever with R/GA London.

 

DRIVING A BRAND NARRATIVE BASED ON REAL HUMAN INSIGHTS AND STORIES. EXPANDING SURE'S "DO: MORE PROPOSITION"

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From lost boy of sudan to olympic flag bearer for the united states of america.

 

we captured the amazing story of lopez lomong who persevereD against all odds to achieve his dream.

 

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part of rexona's do:more stories.